# 95% of Enterprise GenAI Pilots Fail to Reach P&L Impact

**Source:** MIT, reported in Fortune · **Published:** Aug 18, 2025 · **Format:** Survey data · **Category:** News and commentary
**Measures:** Outcome

The most-cited failure statistic in the category. Measures a different cohort and timeline than IDC's $3.70 figure — the two numbers are not contradictory once you read past the headline, they are answering different questions about different companies.

> 95% of enterprise GenAI pilots fail to reach P&L impact. — MIT, reported in Fortune, Aug 2025

**Useful for:** Pitching press, Grounding a deck

Source: https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/