# 2025 AI Adoption Report

**Source:** Wharton / GBK Collective · **Published:** Nov 1, 2025 · **Format:** Survey data · **Category:** Market data
**Measures:** Adoption

A third-year cross-sectional enterprise study with a formal ROI methodology, benchmarked across function and company size — more academically grounded than most vendor-run surveys.

> 82% of enterprise leaders now report positive ROI on generative AI investment. — Wharton / GBK, 2025

**Useful for:** Grounding a deck, Building methodology

Source: https://knowledge.wharton.upenn.edu/special-report/2025-ai-adoption-report/